Digital Marketers, Here are 4 New Practices for 2013

2013 is here, and it brings 4 new practices for the New Year.

 

     The Year of the Mobile

With new superior technology in the uprising, faster cell phones, or “super phones”, tablets, laptops are constantly being improved. Consumers are spending more time and more money of their mobile devices. More apps and branded content will be developed and 2013 promises more consumer engagement on their mobile devices. Many brands are leveraging location technology and social media data to increase their marketing and generate more mobile commerce. 

Samsung Galaxy S

Viewability

Viewability is an important factor when advertising. Brands attempt to market themselves and pay premiums for placement when the odds are, consumers won’t even see the ads. AdSafe Media found that only half of all online ads passed a basic test of viewability. Until brands start to demand 100% viewability, they will have to continue to hope consumers see their ads when they are looking: within text, photos, and videos. 

Putting the Consumer First

Consumers are more in control than ever before. “Disruptive messaging is not as effective – or tolerated – as it once was. Brands are now refraining from sending one-way brand messages. They have figured out that targeting the consumer on an emotional level is much more effective. In 2013, brands plan on targeting consumers on their number-one device (mobile) by making them anticipate a need.

 Social Media Marketing

Social Media still serves a high demand; however, marketers are still behind in fully utilizing the complete potential of the social media database. Facebook is slowing down a bit, but yet pulls in content by the petabyte. These sites have a massive collection of consumer data and there is some serious potential for social marketing in 2013. Eventually these sites will find new ways to work with brands and develop integrated social media experiences. 

4 Best Practices for Digital Marketers in 2013

Post By Paul Sidhu