Friday, 22 February 2013

Welcome to Digital Marketing Revolution

Digital marketing is where marketing meets the internet and other forms of new media, such as new media, cell phones, tablets,email etc. Digital marketing covers a wide range of activities such as:
  • Social Network Marketing 
  • Search Engine Optimization
  • Open Source Innovation 
  • Viral Marketing 
  • Experiment Based Market Research 
  • Web Analytic's  
  • Reputation Management 
New technologies have changed the way people connect to each other. Most of social activities happen on the internet these days. People are becoming technology enthusiastic year after year. However people in their 50s or above are not very familiar with technology. In this case marketers need to find a way to simplify digital marketing for people like my dad who is in his late 50s so they can easily adapt to it or perhaps educate them about it as well.